Servicios de MercadoDestino.com

Ofrecemos estos servicios a precios muy especiales:

-  Información y estudios de mercado en los EE.UU.

-  Ayuda en cumplir con las regulaciones de importación

-  Introducciones a posibles compradores

-  Promoción de ventas tales como exhibiciones y degustaciones

También podemos hacer su registro bajo la ley contra el bioterrorismo, registrar su nombre de marca para protegerlo, y verificar que la etiqueta de su producto cumpla con la ley.

Market Research, in a Nutshell

Very many small companies need market studies but do not get them. They think research is too difficult and two expensive, but it doesn’t have to be.

What is a Market Study? A market study is an effort to obtain information about an area or group of people to which you might try to sell products or services. This writer once did a study with phone calls to just two buyers. Their responses were enough to assure him that the product could be sold and to provide ideas about how to sell it.

Why Do a Market Study? Almost the only valid reason is to obtain information that is needed to solve a problem or answer a question. A common question, for example, is: “can I sell my product in the USA (or Colombia or France or Japan)?”

How to Get a Study? There are three ways to obtain a market study: (1) buy one that has already been prepared, (2) prepare one yourself or (3) hire a consultant to do it. It is very rare to find an existing study that fits a particular company’s needs. Doing it yourself is an option, but only if you have the required time and expertise. Hiring someone can work well, but you must say exactly what you want done and stay in contact with the person or company who is doing the work.

What is the First Step? The first step in market research is to prepare a study design. It should say: (1) what problem you have to solve or question you have to answer, (2) what information is needed to answer the question, (3) how and where the information can be obtained, (4) how it will be tabulated and analyzed and (5) how it will be used.

How Much Does Research Cost? The cost can vary from a few hundred to several thousand dollars. An important principle is that one should not spend more on research than the results will be worth.  A major tool manufacturer, for example, can spend much more than a small producer of marmalade.

How About an Example? Suppose you want to know if it is feasible to enter the U.S. market with a new brand of hearts-of-palm. To answer that question, you will need, at a minimum, information about production cost, transportation cost, interest among potential distributors, their volume and quality requirements, branding and packaging, the level of competition, and prevailing prices. Some data might be found on the Internet in studies done by export promotion agencies in countries that produce palm hearts, and some by telephone interviews with companies in the United States that distribute canned vegetables. Prepare an outline of the report in advance, so the data can be fitted into it. Then, review the report carefully and obtain any other information that is needed to arrive at a decision.

U.S. Market for products of Latin America

There is Still a Good Market in the USA for Products of Latin America

According to the U.S. Census Bureau, in the year 2010 there were 50,477,594 Hispanics in the USA. Fifty million is a huge market.

Roughly 50,000,000 people, at an average of $15,000 each, produce a very large total income. Although much of that goes to pay taxes and buy necessities, a significant amount is available to purchase other goods and services.

The ethnic food market is large, mostly among recent immigrants. According to a report published in 2009, "Hispanic Food and Beverages in the U.S: Market and Consumer Trends in Latino Cuisine," 4th Edition, the sale of Hispanic foods and beverages had reached nine billion dollars and was growing rapidly.

In the USA there are nostalgia markets, ethnic markets, a Latino market, a multi-ethnic market and a mass market, each larger than the previous one. It is important to decide which of these your business will aim for and develop a marketing plan according to that decision.

There are many retail chains in the U.S. and several levels at which one can enter a distribution channel. It is important to decide whether to try to sell to importers, wholesalers, distributors, retailers, or final consumers.

Many of the more than 150,000 importers are willing to look at potential new products or suppliers; however, it is difficult to establish communication with them. Normally, one must organize a campaign of written messages and telephone calls. In some cases, as with Walmart for example, one must complete a form online and wait quite a while to be contacted.

All buyers will want to know, in detail, (1) who is the person or company that is contacting them, (2) what is the product or products, with all specifications and (3) what are the prices and terms of sale. Other conditions include (1) where the seller will turn over title to and possession of the product and (2) when and by which method the buyer should make payment.

Typically, businesses start small in foreign trade and then expand, although this is often difficult. If your company has a specialty product such as excellent coffee, roasted and ground, it may be possible to find a customer for just a single box. The transportation cost per unit will be high but if you negotiate a great price, business can be done.

In short, yes, there is still a strong U.S. market for many Latin American products. The most important conditions are that the producer or manufacturer has excellent health and quality controls, professional management, and adequate financing.

Mexican Seafood

A group of Mexican exporters will exhibit at the International Boston Seafood Show this month.

Plans and Solutions is assisting these exporters in their networking efforts to expand seafood sales in the U.S.


www.mercadodestino.com

The Benefits and Challenges of Soy Explored

Read more about the benefits and controversy behind soy and soy products (p. 65) in the the May/June issue of Nutracos by Alexandra Salas

You can also search other relevant articles by subject and author
http://www.b5srl.com/nutracos/articles.php?t=1

Plans and Solutions Arranges Trade Mission for Trinidad/Tobago

Plans and Solutions, Inc. will help organize and lead a market research and trade mission  from Trinidad/Tobago to New York City, on March 1st, 2nd and 3rd.  


Ken Weiss, president of Plans and Solutions, Inc., will be working with one exporter and a small number of fresh and frozen Caribbean food products.

Hispanic Market Overview - 2010 Report Now Available to Marketers, Advertisers -- MIAMI, Feb. 16 /PRNewswire/ --

This new report provides a snapshot of the Hispanic market. "The report offers detailed information on the key operators in Hispanic broadcast and cable television, Spanish-language radio, Hispanic digital and online, and Latino-targeted print media. Interviews with leading media executives can also be found throughout the report."

Hispanic Market Overview - 2010 Report Now Available to Marketers, Advertisers -- MIAMI, Feb. 16 /PRNewswire/ --